About

x or x creative is run by Krysta Micallef, a Brand and Editorial Designer based remotely in sunny Malta. She builds brand identities, publications, campaigns, and pitch decks, and sees them through to print, screen and launch.

Get in touch.

Krysta specialises in branding and visual identity, editorial design for books and magazines, art direction, campaigns, and video content creation.

She has 10+ years of agency, in-house and freelance experience.

She is available for brand and design projects, pitch decks, consultation, illustration commissions, and book design.

Services

Branding / Visual Identity
Art Direction
Editorial Design / Books / Magazines
Campaigns / Content Creation
Pitch Decks
Consultation / System Optimisation
Illustration / Book Cover Art

Clients

Myoka Spas
RE/MAX Malta
easyHome
Play North
Underground Sound
Real House
Versatech
Foundation for Transport
University of Malta
Octavo
Leschenault Press
Farraxa Publishing Malta
Cuckoo-Bye Publishing House
One in a Million Publishers
Histomer Malta
BeaTrained

Exhibitions

Artna, 2020
An online exhibition of illustrations about the destruction of Malta's environment hosted by the Malta Community of Illustrators

artna.online

Featured In

Who’s Who Malta, October 2024
Eight Projects Win €150,000 Seed Funding from TAKEOFF whoswho.mt

Gadgets Malta, March 2021
3 Self-Employed Local Writers To Look Out For gadgetsmalta.com

The Commercial Courier, May 2021
From the Ground Up The Commercial Courier on Issuu

Collaborations

Please do get in touch if you’d like to explore a collaboration! Krysta is especially keen to work with individuals who wish to bring a passion project to life.

Shop

Selected prints and apparel available for purchase at the shop.

Get in touch

What People Are Saying

I worked closely with Krysta for a good two years; the agency I work for had various jobs assigned to the company Krysta was employed with previously and she was tasked with practically handling all our design-related jobs. I have only words of praise for her as she will support you from start to finish till the job reaches perfection. She goes out of her way and her design skills and ideas are impeccable to say the least. All you need to do is float your thoughts and she will emerge with a creative solution. Krysta is a creative mind coupled with a flair for design.

Duncan Barry, Media Officer at MEUSAC, Freelance Content Writer for websites and leading magazines
Krysta created the design for a handbook on different worldviews in Malta. She is very professional, very responsive and a pleasure to work with. She has a great eye for design, is patient and accommodating, and gives honest helpful feedback.

Prof Adrian Gellel, Lead Researcher of the Living Together project
Krysta is the professional I didn’t know I needed. As an indie author, I do most of the work myself, however, I could tell that there was something missing from my picture book - I just didn’t know what it was. Enter Krysta, who from now on shall be known as my Fairy Godmother. She waved her magic wand and turned my book ‘Sam the Sneezing Scarecrow’ from good to amazing. I’m looking forward to future collaborations with Krysta, because once you find a professional who’s good at what she does, it would be silly to go elsewhere.

Amanda Kidd, Author
Amanda Kidd's Stories
I was in need for a logo for my online shop, and discussed with Krysta what elements I wanted to include in it. The first drafts were even better than I had imagined my logo could ever be. Having decided on a colour scheme, the logo was ready way ahead of my launch date. I would recommend Krysta to anyone who needs a fresh take on design, created by a very capable, dedicated and skilled woman.

Rosalind Dougall, Owner of Fata Morgana
Fata Morgana Malta
Amazing work Krysta, in every way!

Lea Hogg, Broadcaster, TV Producer, Columnist
www.leahogg.com
Krysta is the brilliant designer and architect behind our books, and she has been the guiding light in bringing them to life. Her expert eye for technical requirements goes down to the minuscule measurements, and I trust her instincts. As usual her work is brilliant, and it has been worth every penny.

Celia Straus, Author of Charlotte, Livy and Red Pandas
www.celiastraus.com