Brand Guidelines
for the Foundation for Transport

The creation of a set of Brand Guidelines for the Foundation for Transport, touching on multiple design fields.

CLIENT
Foundation for Transport
www.fft.mt

CREDITS
Lead Designer: Krysta Micallef

MY ROLE
Branding, Layout and Web Design, Content Writing

MORE INFO
The Foundation for Transport is an NGO specifically set up to give a fresh, innovative and dynamic approach to the dialogue happening in the sectors of local transport. It’s mission is to assist the industry players of the transport sector in Malta and Gozo to adapt to new skills and competencies brought about by new technologies.

Starting with nothing more than the logo of a dialogue box resting on top of a capital T; the project featured here is the result of our visual explorations that ultimately come to define the brand’s do’s and don’ts. The brand identity was inspired by the curved details of the logo, and further inspiration came from the Foundation’s core values to innovate, modernise, and encourage dialogue. And that is how we came to design a brand identity that is vivid as well as bold, approachable, and direct.

Social media post templates, e-mail signatures, and a sample website concept (without any in-depth UX) were also created for this project as part of the Brand Guidelines. The final step to this project was writing the content for the guidelines. Given the Foundation didn’t have an established tone of voice, the decisions made here were based on the brand’s aims: using language that is direct, inclusive, and informative.