E-commerce website - Jewellery

UI and layout design for an e-commerce website with a focus on selling jewellery.

CLIENT
x or x creative

CREDITS
Designer: Krysta Micallef

MY ROLE
UI and Layout Design

MORE INFO
An exploration in making an e-commerce website; an all the more relevant need these days.

The aims of this project were to create a homepage with the potential to guide visitors to products relevant to them. A good amount of diversification of content was another aim: where we not only showcase products to make sales, but also include promotions and other sections that encourage engagement such as social media.

Along with these, a primary aim was to promote an increase in sales and overall revenue. To achieve this aim, selling points like targeted and seasonal promotions are included. Discounts and more forthcoming product information like size and colour availability were strategically added to help customers make quicker and more informed buying decisions.