Publication Design, Content Creation, Marketing

EthCo, A Resource for Educators

Design and production of the EthCo eBook, promotional reel, and supporting marketing materials for the Erasmus+ funded project EthCo: For Better Ethical Safety in Future Healthcare Environments.

CLIENT
Department of Nursing, University of Malta (EthCo Project Partner)
www.um.edu.mt/healthsciences/nursing

CREDITS
Partner Organisations: University of Malta, Latvia University of Life Sciences and Technologies, University of Zaragoza, and Mälardalen University
Project Funding: Erasmus+ Programme
Creative Direction, Scripting, Design & Production: Krysta Micallef

MY ROLE
Layout Design, Scripting, Visual Identity, On-site Filming Direction, Marketing Content

MORE INFO
EthCo is a European project focused on improving ethics education in healthcare, particularly within nursing and physiotherapy. Spanning five countries and funded by the Erasmus+ Programme, the three-year initiative equips educators with accessible digital and printable tools designed for real-world, interdisciplinary teaching contexts.

I was commissioned by the Maltese project partner to lead creative direction across key outputs: designing the visual identity and layout for the EthCo Tool eBook, scripting and directing a promotional reel filmed at a nursing faculty, and crafting messaging and materials for long-term outreach. The eBook complements the EthCo website, which features simulation scenarios, expert-led lectures, reflective discussions, and podcasts with professionals from across the EU.

Promo Reel

I led the concept development, scripting, and on-site production of this promotional reel for the EthCo project, capturing how healthcare educators can engage with the EthCo eBook and Digital Tool.

Shot on location at a nursing faculty, the reel highlights the accessibility and impact of these resources for healthcare educators across Europe, with a focus on real-life ethical decision-making in nursing and physiotherapy education.